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Andrea

Sustainability creator with a Master of Environment in sustainable food systems. Writing online since 2004, back when I lived in Paris.

Notes From a Sustainability Creator

I make sustainability content about food systems under Cultiveur. This blog is where I share everything else. Tools I'm building, side projects, and the occasional travel blog.

Projects

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Substack

Longer writing on food systems, sustainability, climate action, and answering all your questions.

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Blogging is Dead Post feature image

Blogging is Dead

People have said blogging is dead for years. In 2026, I think they're finally right. I spent years avoiding video. I've now run out of ways to avoid it.

2 min read
Fremantle port skyline

From Travel to Sustainability

When COVID killed my travel business in 2020, I had no idea that losing everything would lead me to find exactly what I was meant to be doing.

2 min read

Sustainable Living

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101 Simple Ways to Live Sustainably: Your Complete Guide to Green Living Post feature image

101 Simple Ways to Live Sustainably: Your Complete Guide to Green Living

Want to live more sustainably but don't know where to start? Here are 101 practical actions you can take, from simple daily changes to bigger lifestyle shifts.

6 min read
Cut Your Energy Use: Simple Ways to Save Money and the Planet Post feature image

Cut Your Energy Use: Simple Ways to Save Money and the Planet

With energy bills soaring, every household is looking for ways to cut costs without sacrificing comfort, and the good news is that saving money also helps tackle climate change.

4 min read
Green or Greenwashed? A Beginner's Guide to Spotting Tactics Post feature image

Green or Greenwashed? A Beginner's Guide to Spotting Tactics

Every day, you're bombarded with claims about eco-friendly products and sustainable companies, but how many of these green promises are actually genuine?

3 min read
Graphic listing sustainable product types

11 Simple Swaps and Eco Alternatives

Small changes in what you buy can make a big difference to the planet – and it's easier than you think to get started.

6 min read
Cultiveur
2024-present Sustainability Creator

Making short-form video and writing about sustainable food systems for a Gen X audience, across Instagram, TikTok, YouTube and Substack. Building the Cultiveur website alongside it, with small sustainable living tools and calculators, and writing about the process as I go.

Master of Environment
2021 - 2024 University of Melbourne

Moved to Melbourne for a Master of Environment specialising in sustainable food systems. It combined social science and systems thinking, focusing on food production, the co-benefits of climate action, and how politics and corporate influence shape what happens on the ground. I finished with a thesis on greenwashing in Australian supermarkets and graduated in 2024 with First Class Honours.

Graduate Certificate of Environment
2020 Macquarie University

Tested the waters of going back to university after two decades, with a Graduate Certificate during lockdown. It reminded me how much I like studying and confirmed I wanted to formalise what I'd picked up on my own. It also gave me the prerequisites for the Master's.

Sustainability Advocate
2020 Sustainability Cubed

When travel ended overnight in 2020, I went from disillusioned travel blogger to writing about climate. Sustainability Cubed was part refuge, part practical resource, somewhere to put what I was reading and worrying about. I'd already gotten involved in Australian climate politics, joining the Greens to work on the 2019 federal election campaign. The site no longer exists, but it's where I stopped documenting places and started searching for solutions.

Digital Nomad
2012-2020 Rearview Mirror

Left Paris in 2012 to become a full-time digital nomad and travel blogger, making a living from the road while exploring Europe in my iconic sky blue Fiat 500. Spent eight years driving from Western Europe through Central Europe and deep into the Balkans, with extended periods in Albania and Budapest, where I eventually bought an apartment. The nomadic lifestyle funded through blogging and side projects ended when I returned to Australia just before the pandemic hit.

Travel Blogger
2006-2012 Destination Europe

Documenting life as an Australian migrant in Paris, back when personal blogs read like public diaries. It started as honest writing about what Parisian life was actually like, good and bad, and turned into travel content as I started exploring the rest of Europe. The blog built a real community around it. I'm still friends with people I met through it. Eventually rebranded to Rearview Mirror as the content moved toward European road trips.

Green Living Writer
2004-2010 Buy Organic

An early go at sustainability writing, and Australia's first dedicated green living blog. Newly arrived in Montpellier, I put my interest in the environment into reviewing eco-friendly products and writing about sustainable living for an Australian audience. There wasn't much green content online then, so it found an audience quickly. It's where I learnt to write about sustainability, while working out how to live in the South of France.